ABOUT: About the CoQ10 Association

CoQ10 market valume chart

Coenzyme Q10: From niche nutrient to household name

CoQ10 has experienced 20 percent compound annual growth over the past fifteen years. Over 10 million North Americans now take CoQ10 daily. Yet, with all its new proven benefits, that number could be far greater.

In 2014, supplement industry leader Scott Steinford saw the need for intelligent structure and orchestrated intention to further CoQ10’s exponential growth. Steinford founded the CoQ10 Association with a mission to:

“Increase public awareness about CoQ10’s surprising whole health benefits and expand manufacturer understanding of the solid science supporting both well-known and newfound benefits.”

Awareness-building fuels all our objectives and individual initiatives, from public outreach and education events to industry member notifications regarding breakthrough science and market news. The CoQ10 Association is, at heart, a communications and strategy liaison, interacting with and providing resources to six key groups:

  • Stakeholders – Equip manufacturers, brand holders, and retailers with insider news and guidance on ingredient quality and responsible marketing
  • Medical Community – Provide educational materials and events for physicians and condition-specific patient groups
  • Consumers – Offer educational resources through online and regional events
  • Academia – Cultivate new CoQ10 research opportunities
  • Media – Become the leading information source for trade and popular media
  • Government & Regulatory Groups – Provide accurate up-to-date ingredient data and dosage insights

As a trade association, our membership is open to ingredient manufacturers, brand holders, retailers, and associate members including physicians and scientific journals. Our members commit to maintaining CoQ10 product integrity and efficacy. We work together through education initiatives to build long-term demand.